Happier mealtimes with Scotch Beef

Posted by admin on 21st April 2015

There are lots of great reasons to celebrate Scotch Beef as part of the ‘Happier Mealtimes’ campaign.

We were delighted when Scotch Beef PGI was recently named Scotland’s favourite food in an independent survey – brilliant news and an important indicator of the value which Scots place on the brand.

The year 2015 is a year of many celebrations. As well as being Scotland’s Year of Food and Drink – a great reason to celebrate the top quality food we produce - it is also the 25th anniversary of the quality assurance schemes which underpin Scotch Beef, Scotch Lamb and Specially Selected Pork.

Scotch Beef is very versatile and features in dishes ranging from a classic delicious Sunday roast to a hot and spicy curry or the good old family favourite, spaghetti bolognaise. Quality Meat Scotland’s most recent campaign has highlighted what sets Scotch Beef apart with the strapline: “There’s beef; there’s Scottish Beef; then there’s Scotch Beef.”

Encouraging families to cook and eat together is one of the main aims of QMS Health and Education activities. Working with school children, their parents, and community groups to show them simple, tasty and nutritious recipes using beef, lamb or pork during our education sessions and cookery demonstrations, is a large part of the activities we undertake.

At a recent QMS cooking demonstration with a community group when Scotch Beef fajitas and Moroccan style Scotch Lamb were on the menu, we were pleased to overhear some feedback from one seven-year-old. Having sampled some of the dishes he said: “I loved that Mummy. I’m going to cook for you all the time now!” Here’s hoping his enthusiasm continues!

With almost half of Scottish internet users regularly accessing social network sites, our Facebook page “Good Family Food” has allowed us to reach Scottish families in a different way. Eating a healthy varied diet is very important but not always easy.

So with family-orientated recipe ideas, health tips and some fun ideas and prize giveaways we’re trying to help make mealtimes that bit happier!

Happy smiley faces was the order of the day during our ‘Warm and Tasty’ campaign in January, working alongside Scottish Bakers and the Scottish Federation of Meat Traders to encourage customers to warm up and brighten someone’s day by means of the humble pie. Pies are a great way to use up leftovers too.

The Year of Food and Drink is inspiring us to #TasteScotland and this is the theme we have chosen for this year’s create a burger competition, encouraging S1 pupils to get creative and come up with a new burger concept. Finalists will work with local members of the Scotch Butchers Club and the final will be held at this year’s Royal Highland Show in June.

Working with other organisations like the Scottish Government, Scotland Food & Drink and VisitScotland, QMS will be doing all we can to help promote quality Scottish produce to visitors and Scots alike.

For recipe ideas visit and

Jennifer Robertson is the Health and Education Coordinator at Quality Meat Scotland.